Switch on an automation and stop thinking about it.

Eleven flows already written for the things that slip through every day: the lead to call back straight away, the reminder the day before, the review after the appointment. You choose when they start, on which channel and who to alert.

Already written, ready to switch onPhone, WhatsApp and emailYou choose when they start

Automations · example
Lead in 60 seconds
Today: 7 leads called, 4 appointments
On
Appointment reminders
Tomorrow: 12 reminders going out
On
Missed call → WhatsApp
Last one at 1:12pm · customer contacted
On
Abandoned basket
Would have messaged 5 customers this week
Test mode
Review request
Ready to switch on
Off

New contacts: the first to call back wins.

People who fill in a form often go with whoever calls them first. With these automations that's you, even when you're with another customer.

  • Lead in 60 secondsCalls the new contact within a minute. If there's no answer it sends a WhatsApp, and tries again the next day.phone · WhatsApp
  • Missed callIf you miss a call, Aurora messages the customer on WhatsApp and alerts your team.WhatsApp · team

Website formsIncoming webhooksLeads from Google Ads

Lead in 60 seconds · today · example
New lead
Call within 60 s
No answer? WhatsApp
Julia F. · website form
Called after 41 s · appointment booked
Booked
Robert C. · Google Ads
No answer · WhatsApp sent
In progress
Sarah P. · webhook
No answer · second attempt tomorrow
Scheduled

Appointments: fewer gaps in the diary.

The day before, the customer remembers you. After the appointment, they leave you a review. You don't have to message anyone.

  • RemindersA WhatsApp 24 hours before, with the date and time. If the appointment moves it follows the new date; if it's cancelled it doesn't go out.WhatsApp
  • Review requestA few hours after the appointment it sends the customer the link to your reviews page. Only once in the period, so it never nags.review link

Existing customers: called back at the right moment.

The 12-month car service, the customer you haven't seen for a while. Aurora keeps track of the dates and gets back in touch for you.

  • Recurring callbackDeadlines counted from a date, for example a car service every 12 months. When the time comes, it calls or writes.call or message
  • ReactivationContacts customers who have gone quiet for months, starting with the ones you haven't heard from longest. With a daily limit, so your diary doesn't overflow.daily limit

Calling a contact outbound requires a lawful basis. Aurora applies frequency limits.

Your team: knows what happened without checking.

Two automations that don't write to customers, but to you. So no message is left behind and in the evening you know how the day went.

  • UnansweredIf a customer's message goes unanswered, it alerts the team by email. It doesn't write anything to the customer.email to the team
  • Evening summaryEvery evening an email to the team with the day's numbers: calls, appointments, contacts still to reach.email to the team

E-commerce: orders confirmed, baskets recovered.

With Shopify and WooCommerce. When you connect your shop they start in test mode: they show you what they would have done, then you switch them on for real.

  • Cash on deliveryA few minutes after the order it calls or sends a WhatsApp to confirm the address and amount. It stops if the order is cancelled, shipped or paid.phone · WhatsApp
  • BasketAfter the time you choose it sends the basket link on WhatsApp, or by email otherwise. If the customer orders in the meantime nothing goes out. One message per period.WhatsApp · email
  • After deliveryOnce the order has shipped it sends the customer the review link on WhatsApp.WhatsApp
Aurora for e-commerce

About automations

Do automations cost extra?

They have no separate price: they use your plan's phone minutes and conversations like any other call or chat. WhatsApp messages are pay-as-you-go from your credit, at Meta's rate plus 25%. You'll find what each plan includes on the Pricing page.

Can I message a customer on WhatsApp who hasn't written to me recently?

Yes, with message templates approved by Meta, which are needed to write outside the conversation window. The customer can reply STOP to stop receiving messages.

Does the reminder go out if the appointment was cancelled?

No. The reminder follows the appointment: if it moves it uses the new date, if it's cancelled it doesn't go out.

Can I call customers back without limits?

Calling a contact outbound requires a lawful basis, and Aurora applies frequency limits. Customer reactivation also has a daily limit.

Do the e-commerce automations work with my shop?

Yes, with Shopify and with WooCommerce. Connect your shop from Integrations and the three automations start in test mode: they show you what they would have done before you switch them on for real. Details are on the Aurora for e-commerce page.

Enter your website. In a few minutes you hear your assistant.

Aurora reads the site, tells you what it understood and prepares the agent. Then you try it live: it calls you, answers in your chat, fills in your form. You decide afterwards.

Rather talk it through with us?